Whatnot, the live-stream shopping network known for its wide array of products, is making waves in the world of baseball cards. This digital marketplace has seen a surge in popularity, thanks to its unique approach to connecting buyers and sellers in real-time. Armand Wilson, the Vice President of Categories & Expansion at Whatnot, sheds light on the platform’s success, fueled in large part by the resurgent interest in sports card collecting.
The platform, which began its journey in 2019 with a focus on Funko Pops, has rapidly evolved to include various categories, with sports cards emerging as a standout segment. Wilson attributes part of Whatnot’s $2 billion in live sales within the first nine months of 2024 to the strong presence of baseball cards on the site, with a card being sold every second. Sellers on Whatnot have found immense success, with over 500 of them earning more than $1 million and some transitioning to full-time roles on the platform.
Whatnot’s growth trajectory has been remarkable, boasting a significant increase in both employees and users. Wilson highlights the platform’s commitment to enhancing the user experience, which has resulted in higher sales volumes for sellers compared to other marketplaces. The company charges an 8% commission on sales but prides itself on providing a seamless and engaging platform for both buyers and sellers.
One of Whatnot’s pivotal moments was its participation in “The National,” a renowned collectibles show where the platform recreated the convention experience on its app. This innovative approach allowed sellers to showcase their inventory live, fostering dynamic interactions between buyers and sellers. With a focus on building trust and prioritizing customer satisfaction, Whatnot continues to solidify its position in the market.
Successful sellers like Geoff Wilson and Dakota Peters exemplify the platform’s potential for growth and profitability. Wilson, operating Cards HQ near Atlanta, has achieved substantial sales figures, while Peters transformed her hobby into a thriving business on Whatnot. These stories underscore the diverse opportunities available on the platform for sellers of all backgrounds and interests.
Moreover, Whatnot’s emphasis on trust and community engagement sets it apart in the world of collectibles. The platform’s global presence, spanning North America and Europe, has attracted a diverse audience of collectors of all ages. By hosting a staggering 175,000 hours of live streams weekly and offering unique features like card-breaking, Whatnot has established itself as a leader in the collectibles market.
The interactive nature of Whatnot’s live streams, coupled with personalized engagement between sellers and buyers, creates a captivating shopping experience. With an average of 80 minutes spent daily watching live streams, the platform has successfully blended the excitement of auctions with the enduring appeal of collectibles. Whatnot has become more than just a marketplace—it’s a social hub where enthusiasts of all ages can connect and indulge in their passion for collecting.
In conclusion, Whatnot’s innovative approach to live-stream shopping has redefined the landscape of collectibles, particularly in the realm of baseball cards. By fostering trust, prioritizing user experience, and embracing community engagement, Whatnot has carved out a unique space in the market. As the platform continues to expand its reach and offerings, it’s clear that Whatnot is here to stay, shaping the future of collecting in an interactive and exciting way.