As summers weeks turn into the autumn chill, Fanatics is turning up the heat in the sports merchandise landscape through an expansion of its nationwide events. Equally sizzling is Topps, which has a revival of its engaging activities for collectors. Both companies are merchandising masterminds, aiming to invigorate the fandom experience and sports collecting across the United States.
Fanatics, the company that never drops the ball, is diversifying its event portfolio by adding new destinations and formats, reinventing the fan experience. Announcements made during the Topps Industry Conference in Atlanta detailed the plans for Fanatics’ flagship event, aptly named ‘FanaticsFest.’ Slated to make a grand touchdown at New York’s Javits Center from August 16-18, the fest promises to be a blend of sports enthusiasm, pop culture, and treasured collectibles.
Moreover, the next pit stops on the Fanatics’ nationwide tour include Orlando, FL, where collectibles will take the center stage from November 1-3. Despite its size, this Pennsylvania powerhouse is also hosting a more personalized gathering at PNC Park in Pittsburgh on September 28-29. This event brims with exclusive autograph sessions with local athletes. Surely a must-attend for any sports memorabilia hobbyist!
In a strategic move, Fanatics’ versatile roster of events features a mix of grand, open-to-all spectacles, spot-centric shows at stadiums, and collaborations with major sports leagues. These crafty collaborations occur during noteworthy league events like drafts, making attending them a no-brainer for fans. While the details about these events are currently shrouded in mystery, enthusiasts should stay tuned for exciting revelations.
Parallel to the excitement building at Fanatics, Topps is primed to hit a home run with its collector promotions. They are stepping back onto the plate and batting a thousand with several enticing activities for collectors. First up, Wallets in hand and anticipation in hearts, collectors can mark August 3 on their calendars as the Trading Card Day, which promises free packs exclusive to hobby shops.
Additionally, the revered MVP Buyback program is geared up for a reprisal this fall. The much-awaited program enables collectors to swap their recent MLB MVP cards for store credit, making every card a potential win. With a successful past innings, Topps has announced the second edition of its Hobby Rip Night, penciled for September 14. Last year, this initiative resulted in record sales for 18% of the 409 participating stores. Clearly, a testament to its popularity among hobbyist circles.
Lastly, a brand-new initiative is about to break – the Hobby Break Night, set to enthrall online participants on December 14. This virtual extravaganza will showcase live case, box, and pack openings. Complete with guest appearances and giveaways, this event promises to ratchet up fan engagement a notch higher.
As things stand, Fanatics and Topps are making concerted efforts to breathe more life into the sports enthusiast universe. As they enhance their respective event offerings and promotions, they are trying to strike a perfect blend of sports fandom with cherished collectibles. It’s clear: whether you are a die-hard fan, a seasoned collector, or a hobbyist, these companies are gearing up to give you an experience that’s got more spice than a tailgate party burger!